Posts Tagged ‘Apple Color’

NAB 2010 – Initial Thoughts

What are the big items that have caught my eye watching Twitter feeds and reading Press Releases on Day 1 of NAB? Here are my (purely selfish) top three:

DaVinci Resolve on Mac

DaVinci Resolve Control Surface

When BlackMagic bought DaVinci last year here’s what I wished for this NAB:

  • DaVinci Resolve.
  • For Mac.
  • Under $15k.

I figured that BlackMagic would price the Resolve near Smoke on a Mac. I underestimated Grant Petty, CEO of BlackMagic. Grant has built his company by pursuing disruptive technologies that are  priced aggressively.

Man, he got disruptive big-time.

Here’s what Grant delivered to me this NAB:

  • DaVinci Resolve.
  • For Mac.
  • Under $1k.

Even better, Resolve on Mac (unlike Smoke) when compared to its full-blown Linux counterpart doesn’t hobble the software. It doesn’t hold back features. It doesn’t require a Support Contract. It’s only restriction – 1 GPU; according to the Press Release, the GPU limitation is due to lack of support for InfiniBand for Mac.

Fini, my color correction company, has a 9-month roadmap that I’m executing as I re-tool the company and better position it to compete in the market I’ve targeted (more on that as The Plan moves forward). Resolve on a Mac couldn’t fit in more perfectly. I’m beyond stoked.

The only question I haven’t gotten an answer to: Will Resolve on Mac support RED natively in 2K and HD workflows? It really needs to.

Avid Buys Euphonix

The other news that grabbed my attention was Avid’s announcement of their intention to buy Euphonix – maker of outboard control surfaces.

I’m not yet sure if this is a good thing or not.

I’ve read a few people opine on this topic – but I think most are missing the point of this acquisition. The Euphonix secret sauce is their EuCon protocol. It’s the protocol that controls the interaction between the hardware control surface and the software being controlled. Their product that most interests me, MC Color, is buttery smooth… and it’s EuCon that’s responsible for the feeling that the software, via their hardware, is an extension of your brain. The immediacy of even the most subtle inputs is fantastic.

In the past, an acquisition by Avid was where great products went to wither away. Avid over the last two years seems to have turned over a new leaf and this year has had a great new release.

So now? What is the future of EuCon? I’m nervous. I just don’t know.

I can only hope that Avid decides to continue offering the amazing value that Euphonix seems to be built around.

Me -> Apple: In ProApps, Silence Is Not Golden

Apple doesn’t get it. I don’t build my business based on if I want to operate a Linux-based business or a Mac-based business. I don’t really care what new features the next version of the Mac OS is going to offer. Or when. On this count, Apple can be as secretive as they want.

I build my business with software products designed to allow me to provide amazing value to my clients. If I’m going to plan the direction of my business, I need an understanding of where I think the software I use is going to go. Currently, my software happens to be owned by Apple.

Apple, extending it’s corporate Cone Of Silence around the Pro Apps division, offers me nothing but a blank expression and puckered lips.

And a frustratingly long 2 year development cycle.

So what am I to make of Apple’s silence concerning their ProApps products?

Is it because they’re ready to leap-frog the competition?

Or does de-coupling Final Cut Studio from big events like NAB go counter to Steve Job’s excellent quote: “Real Artists Ship”? With no more external target dates, is shipping Final Cut Studio becoming internally de-valued?

Here’s what’s so surprising to me after Day 1 of NAB 2010:

More and more I’m caring less and less about those answers.

– pi

 

Patrick interviewed about grading & finishing

I just wrapped a 14 minute interview on Digital Production Buzz with Larry Jordon and his trusty sidekick Michael Horton. It seems I’ll never kick those pre-stage jitters that always haunted from the earliest time I acted on stage in junior high.

I’ll update with a link to audio once it’s up.

UPDATE: Here’s the iTunes feed – the interview is March 18, 2010.

UPDATE 2: Here’s the link to my specific interview.

 

Premium Color Grading

Rollover with your mouse to see Before / After

Grading delivers:

  • Color Grading elicits emotions,
    Emotions connect you to your audience,
    Fini grades for emotion
  • Hand-craft your images, shot-by-shot
  • Select your look: Natural, Stylistic, Something else?
  • Deeper, more impactful adjustments than basic fixes and contrast tweaks
  • Complete confidence in your Broadcast, Cable, Festival, and BluRay deliverables

Fini Delivers:

  • RED and HD workflows designed to preserve color fidelity
  • Final Cut Studio expertise
  • Compatible with Avid workflows
  • We love solving problems
  • We love exploring the possibilities with our clients

No surprises:

  • No hidden fees or surprise chargebacks
  • Firm bids, clear quotes
  • External scopes for quicker corrections and Broadcast Legal assurance
  • Colorist Control Surface ensures speedy work with better results

Cost Control:

  • Functional room without frills
  • Off the shelf systems

See It For Yourself

Watch our demo reel, judge for yourself

 

Join Us

Become a Fan on FacebookFollow Fini on your RSS Feed Twitter LogoLinkedIn Logo
Click to listen to the interview

listen


Meet Your Colorist: Patrick talks Color Grading, Finishing, Workflows, Final Cut Color
via Digital Production Buzz

Testimonials

Guto Barra, Director/Producer
Beyond Ipanema

"Your expertise and patience proved to be essential assets to finalizing our documentary, especially under the huge time crunch for our MoMA world premiere."

Chris Ripper, Director
Ressurection Man (in post-production)

"I love how you add production value to the feel of a shot not just "color"and create a mood appropriate to the content. And pushing your color a certain direction so cleanly. Impressive."

Fini

verb
  1. to end, to finish
    From Latin, Italian finire; French finir
French m. (plural finis) - noun
  1. Aspect or texture of what has been completed.
    Un fini lisse: A smooth finish
French adjective
  1. Completed or done.
  2. Which has come to an end.
  3. (technical or philosophical) Which has an end, limited, finite.